€399 · Delivered in 7 business days
A good logo isn’t discovered by accident. It’s narrowed down through deliberate decisions
Understand
You complete a focused brand brief.
Define
We identify the nouns that should describe your brand.
Explore
20–30 hand sketches push beyond obvious ideas.
Distill
6–10 concepts are developed digitally in black and white.
Refine
The strongest direction becomes a complete logo system.
Deliver
Everything you need. Nothing you don’t.
No 80-page brand book. No unnecessary deliverables. Just the assets you’ll actually use.
Primary logo
Secondary lockup
Symbol/Icon
Black & white versions
Full color versions
Horizontal & stacked layouts
Commercial usage rights
Why only one package?
Because constraints improve quality—for both of us.
Why sketches first?
The strongest ideas rarely arrive first. Sketching allows exploration before execution.
Why black and white first?
If a logo only works because of color, it isn’t finished yet.
Who isn’t this for?
Companies seeking full brand strategy, naming, messaging, or ongoing creative support.
Can I request revisions?
The process includes refinement of the selected direction. Logo Sprint is intentionally standardized, which allows us to deliver quickly and consistently.
Built by designers who've led brands, not just designed them.
IIPrinciple was created after more than a decade of building identities, leading in-house design teams, and helping technology companies launch products people remember.
Today we've distilled that experience into focused product:
12+
Years of experience
60+
Brands designed
300+
Projects delivered
IIPrinciple - Founded by Gevorg Hayrapetyan. Full practice launches September, 2026.